5 minute read

In different cultural contexts and technological conditions, the length of creative works, the way content is distributed, and the scale and growth of businesses are all profoundly influenced by the concept of “overhead.” Whether it’s the duration of a theater production, the distribution method of music, or the operational costs of a business, this concept plays a crucial role across various fields. This article explores these impacts and considers the potential changes that blockchain technology could bring.

The “Overhead” Impact on Theater Experience

Throughout my experiences watching various types of theater productions, I’ve noticed a strong correlation between the length of a performance and the overall audience experience. Whether it’s a Broadway musical or a stage play in New Delhi, the duration of these performances often aligns closely with the “overhead” that the audience incurs.

Broadway musicals typically last between one to two hours, whereas in India, I once watched a stage play that lasted three and a half hours, including a long intermission where the audience could have dinner. This stark difference in duration made me think about what factors determine the length of a performance. I believe that the additional costs and time that an audience invests to attend a show—the “overhead”—plays a key role. If an audience needs to travel from afar, pay for expensive tickets, and possibly take breaks or have meals during the show, they generally expect the performance to last longer to justify their investment.

On the other hand, when a piece of content is integrated into the audience’s daily life, such as a TV show watched at home, there’s no need to leave the house or incur additional expenses, so the duration of these shows tends to be shorter. Nowadays, with the rise of mobile content, short videos and mini-series have become more popular, as audience attention spans are shorter and the cost of switching content is lower. Thus, the length of the content is directly proportional to the time and monetary investment required by the audience.

The “Overhead” Impact on Music Distribution

The way music has been distributed over the past decades has undergone significant changes, heavily influenced by technological advancements and constrained by the physical format of media. In the early days of vinyl records, the playtime was typically limited to 40 to 60 minutes due to the technical capacity of the medium at the time. As a result, music was usually released as albums, packaging multiple tracks together to create a complete listening experience.

With the advent of CDs, the capacity expanded, allowing a single disc to hold more music, typically around 74 to 80 minutes. This allowed artists and record companies to include more tracks on an album, but the music was still sold primarily in album format because releasing singles on physical media was too costly, especially considering the production, packaging, and distribution overhead involved.

However, with the rise of the internet and digital music, especially platforms like iTunes, the music distribution model underwent a fundamental shift. Digital music was no longer constrained by the physical limitations of a medium, and singles could be released individually and sold directly to consumers. This not only reduced the “overhead” associated with music distribution but also made music consumption more flexible. Consumers no longer had to buy an entire album; they could simply purchase the individual tracks they liked.

This shift revolutionized the music market, giving artists more freedom in how they create and release music while prompting the industry to adapt. As distribution costs decreased, independent artists could use digital platforms to release their music directly to listeners without relying on traditional record labels. This digital transformation significantly reduced the “overhead” of music distribution, enabling the industry to respond more quickly to market demands and provide more personalized music experiences to listeners.

The “Overhead” Impact on Business Scale

The concept of “overhead” is not only crucial in content and media distribution but also profoundly affects the scale and development paths of businesses.

In the modern business environment, operating costs typically include salaries, accounting, legal services, tax filings, and a host of other fixed expenses. This is particularly critical for startups, as the maintenance of these foundational structures is vital for the survival and growth of a company. However, this also means that small businesses face immense financial pressure.

For example, maintaining the basic operations of a startup usually requires a certain level of income to cover these fixed costs. Whether it’s paying employee salaries, hiring accounting and legal services, or maintaining the company’s capital structure (such as the cap table), these are essential expenses. It is estimated that annual operating costs can range from $10,000 to $20,000, which is a significant burden for a company with low revenue or still in the growth phase.

Because of these fixed costs, a business must reach a certain revenue scale to achieve breakeven. If a company’s revenue cannot cover these fixed costs, it will struggle to survive. This is why many small companies, once they reach a certain stage of development, often opt to be acquired by larger companies. Although staying small might give businesses an edge in innovation and flexibility, these companies often cannot sustain themselves independently over the long term because they cannot manage the high “overhead” of operating in the current business environment.

However, the rise of blockchain technology brings new possibilities for how businesses operate. Blockchain allows companies to run on decentralized networks, significantly reducing operating costs. For example, smart contracts can automate many tasks that traditionally required manual management, such as financial distribution and contract enforcement, reducing dependency on third-party services and lowering costs. Additionally, decentralized finance (DeFi) tools on blockchain can offer new ways of financing and capital management, further easing the financial burden on businesses.

This ability to lower “overhead” could fundamentally change how businesses operate, allowing many small companies that previously couldn’t survive independently to thrive in a blockchain environment. In the future, we may see the emergence of more small, innovative companies that, supported by blockchain, can adapt flexibly to market changes and focus on innovation and value creation without worrying about the high operational costs of traditional business models.

Conclusion

The concept of “overhead” has shown its profound impact across theater experience, music distribution, and business scale. From the varying lengths of performances to the evolution of music release formats, and the development of business models, reducing “overhead” can not only improve efficiency but also foster more innovation and flexibility. Particularly with the advancement of blockchain technology, lowering operational costs could enable more small businesses and innovative projects to thrive, ultimately driving societal progress as a whole.